TBLP042 | Peter Reitano: Grow and Elevate All

Over the last 10 years, Peter Reitano, CEO of Abacus, a performance Facebook ad tech/agency, has worked directly with some of the worlds largest blue-chip / Fortune 500 brands and award-winning agencies in Europe, Australia, Canada and the US.

Peter is also the co-founder of Bellwether, a not for profit which brings together entrepreneurs and leaders in Toronto’s startup, tech, media, and advertising space for collaboration and innovation.

He also sits on the Canadian Marketing Association’s digital council, the lead instructor at Bitmaker teaching digital marketing, and invests in early-stage startups (focussing on E-com), and on the board of several companies/startups advising on growth.

What You Will Learn From This Episode

  • What he learned growing a marketing agencies worldwide
  • The challenges growing an agency
  • Why he believes in multiple revenue streams
  • What he learned from an acquisition

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP034 | Jeff Goldenberg: Performance Driven Leadership

A client-side marketing veteran with 15 years in the industry, Jeff Goldenberg is a Co-Founder of Abacus, the #1 digital agency specializing in performance Facebook ads.

Previously, he headed up the marketing and growth team at Borrowell, an innovative financial services startup that will offer competitively priced loans to consumers with good credit scores looking to refinance credit card and other high-cost debt. We were the first company in Canada to launch Free Credit Scores with Equifax and have given over 200,000 Canadians their credit score for free. In October, Borrowell partnered with CIBC to offer One Click Loans – the first partnership of this type in Canada.

Jeff is also the Co-Author of The Growth Hacker’s Guide to the Galaxy,  entrepreneur in Residence at MaRS, Mentor at 500 Startups and TechStars.

What You Will Learn From This Episode

  • Why he thinks and talks about what the world will look like in 2020
  • His obsession with culture and how he is moulding his new company
  • How uses a hypothesis around everything to help grow Abacus
  • Why he co-authored a marketing book

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.