Marketing | The Business Leadership Podcast

TBLP023 | Aaron Parker: Success Through Self Awareness

Aaron Parker is the podcast host that has seen true patterning as to what makes entrepreneurs and thought leaders successful.

We talk about being a business owner, marketing and sales, starting a podcast, and the similarities that he sees from his successful guests.

What You Will Learn From This Episode

What he is learning from the guests of his podcast
How to launch a successful podcast
What are his secrets to sales and marketing
Why he believes people shout meditate to be successful

Reading List

Grit: The Power of Passion and Perseverance
The Power of Why

Thanks for taking the time to listen. If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

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TBLP020 | Elaine Mah: Find Your Own Voice

Elaine Mah is the Director for Canada at Intel Corporation and a twelve year veteran with the company. Among her many achievements at Intel, Elaine is especially proud of her work fostering innovation and growth with small businesses through her Canadian small business advisory board.

She is a frequent speaker at industry and government conferences on the importance of technology to the Canadian economy, as well as on emerging trends. Elaine currently sits on the National Board of Directors of the Information Technology Association of Canada.

What You Will Learn From This Episode

How she went from a marketing role in an agency to leading a technology company
What she did when she took over as Country Manager
How she transitioned when a replacement took over
Biggest turning point in her career

Reading List

Thanks for taking the time to listen. If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

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TBLP019 | Fatima Zaidi: Hacking Outbound Sales

Fatima Zaidi has had over nine years of experience in Business Development, Marketing, and Strategy. Her expertise in sales effectiveness and partnerships led her to the role as VP of Business Development for Eighty-Eight, a Toronto-based creative communications agency.

Prior to Eighty-Eight, Fatima was the Head of Business Development at retail company Rent frock Repeat (who were on season 7 of Dragons’ Den). She was responsible for the overall management of all strategic business development, marketing, and customer relationship activities nationwide.

Fatima is a commentator for Global News, chair for the Discover Your Personal Brand (DYPB) conference, a content writer for Huffington Post and BetaKit, and was named Marketing Magazine’s top 30 under 30 marketers and brand developers for 2016.

What You Will Learn From This Episode

How she obtained over 200 partnerships in 2 years
The strategy she used to grow Rent Frock Repeat
Her 6 step system on Hacking Sales
What happened when she said yes to a coffee meeting

Reading List

Thanks for taking the time to listen. If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

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TBLP001 | Saul Colt: It’s Criminal to be Mediocre

My guest on this episode is Saul Colt. Saul is the Founder and Creative Director at SAUL COLT – The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada’s best community builders/experiential marketers.

NYT Bestselling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company” and that message has been echoed by media properties ranging from Inc to Forbes Magazine.

In the episode, we touch upon many of Saul’s interests and expertise including Word of mouth marketing, stunt marketing, Social media, customer experience, and community building.

What You Will Learn From This Episode

How shoes, art, and writing comic books gives him a competitive advantage
A calendar entry to block 15-20 minutes to allow the mind to wander
Challenges and opportunities working with startups and small organizations like ZipCar and FreshBooks
Differences working with large enterprise organizations like Rogers Communications and Xero
Explains why everything starts and ends with marketing
Rules of word of mouth marketing depending on the size of organization (hint: nothing)

Links

Thanks for taking the time to listen. If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

Podcast: Play in new window | Download