Tag: marketing

TBLP042 | Peter Reitano: Grow and Elevate All

Over the last 10 years, Peter Reitano, CEO of Abacus, a performance Facebook ad tech/agency, has worked directly with some of the worlds largest blue-chip / Fortune 500 brands and award-winning agencies in Europe, Australia, Canada and the US.

Peter is also the co-founder of Bellwether, a not for profit which brings together entrepreneurs and leaders in Toronto’s startup, tech, media, and advertising space for collaboration and innovation.

He also sits on the Canadian Marketing Association’s digital council, the lead instructor at Bitmaker teaching digital marketing, and invests in early-stage startups (focussing on E-com), and on the board of several companies/startups advising on growth.

What You Will Learn From This Episode

  • What he learned growing a marketing agencies worldwide
  • The challenges growing an agency
  • Why he believes in multiple revenue streams
  • What he learned from an acquisition

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP024 | Chris Eben: Growth Through Diversity

Chris Eben is a Managing Partner at TWG, a software consultancy with holistic expertise in digital strategy, product design and engineering. He is a mentor, speaker and active investor with a portfolio of more than 20 startups throughout the US and Canada.

Chris joined TWG after a lengthy career running product teams in the Enterprise Software Market, focused on Business Intelligence, Analytics and Performance Management. He’s worked for startups and with large organizations and has helped to build teams in Silicon Valley, London, England and his hometown of Toronto.

At TWG, he leads a growing team of over 100 product managers, designers, and engineers that work with innovators from funded startups to large enterprises building software used by millions. Chris holds an MBA from Northwestern’s Kellogg School of Management.

What You Will Learn From This Episode

  • The power of software as a change mechanism
  • Why targeting recognizable brands helped them grow
  • What the first acquisition meant for the company
  • How looking back at career experience and choices helps
  • Growing through diversity

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP023 | Aaron Parker: Success Through Self Awareness

Aaron Parker is the podcast host that has seen true patterning as to what makes entrepreneurs and thought leaders successful.

We talk about being a business owner, marketing and sales, starting a podcast, and the similarities that he sees from his successful guests.

 

What You Will Learn From This Episode

  • What he is learning from the guests of his podcast
  • How to launch a successful podcast
  • What are his secrets to sales and marketing
  • Why he believes people shout meditate to be successful

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP020 | Elaine Mah: Find Your Own Voice

Elaine Mah is the Director for Canada at Intel Corporation and a twelve year veteran with the company. Among her many achievements at Intel, Elaine is especially proud of her work fostering innovation and growth with small businesses through her Canadian small business advisory board.

She is a frequent speaker at industry and government conferences on the importance of technology to the Canadian economy, as well as on emerging trends. Elaine currently sits on the National Board of Directors of the Information Technology Association of Canada.

What You Will Learn From This Episode

  • How she went from a marketing role in an agency to leading a technology company
  • What she did when she took over as Country Manager
  • How she transitioned when a replacement took over
  • Biggest turning point in her career

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP019 | Fatima Zaidi: Hacking Outbound Sales

Fatima Zaidi has had over nine years of experience in Business Development, Marketing, and Strategy. Her expertise in sales effectiveness and partnerships led her to the role as VP of Business Development for Eighty-Eight, a Toronto-based creative communications agency.

Prior to Eighty-Eight, Fatima was the Head of Business Development at retail company Rent frock Repeat (who were on season 7 of Dragons’ Den). She was responsible for the overall management of all strategic business development, marketing, and customer relationship activities nationwide.

Fatima is a commentator for Global News, chair for the Discover Your Personal Brand (DYPB) conference, a content writer for Huffington Post and BetaKit, and was named Marketing Magazine’s top 30 under 30 marketers and brand developers for 2016.

What You Will Learn From This Episode

  • How she obtained over 200 partnerships in 2 years
  • The strategy she used to grow Rent Frock Repeat
  • Her 6 step system on Hacking Sales
  • What happened when she said yes to a coffee meeting

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP001 | Saul Colt: It’s Criminal to be Mediocre

My guest on this episode is Saul Colt.  Saul is the Founder and Creative Director at SAUL COLT – The Idea Integration Company.  In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada’s best community builders/experiential marketers.

NYT Bestselling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company” and that message has been echoed by media properties ranging from Inc to Forbes Magazine.

In the episode, we touch upon many of Saul’s interests and expertise including Word of mouth marketing, stunt marketing,  Social media, customer experience, and community building.

What You Will Learn From This Episode

  • How shoes, art, and writing comic books gives him a competitive advantage
  • A calendar entry to block 15-20 minutes to allow the mind to wander
  • Challenges and opportunities working with startups and small organizations like ZipCar and FreshBooks
  • Differences working with large enterprise organizations like Rogers Communications and Xero
  • Explains why everything starts and ends with marketing
  • Rules of word of mouth marketing depending on the size of organization (hint: nothing)

Links

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.