Tag: marketing

TBLP 129 | Libby Maurer: User Experience (UX) Leader

 

Providing clients with great user experience is very important for businesses. A positive experience can keep customers loyal to the product or brand. Because of this, most organizations now are investing more in user experience (UX) research to provide the best user experience for their client base.

In today’s episode, Edwin chats with business leader Libby Maurer, the VP of User Experience in Hubspot.

Hubspot is a leading growth platform with thousands of customers around the world. They develop software products for inbound marketing and sales. Hubspot aims to provide tools for social media marketing, content management, web analytics, and search engine optimization.

When not growing and leading businesses, Libby is an active member of the yoga community. Having just finished graduate school, she also spends a lot of time traveling.

Listen as Libby talks about how Hubspot is helping businesses grow by giving their client a complete picture of their customer’s journey

Plus, she discusses her role and responsibilities as a business leader in Hubspot.

Lastly, Libby shares her best advice about career paths for aspiring business leaders.

What You Will Learn From This Episode

  • The inbound philosophy and how this gives the sales teams complete visibility into leads engagement
  • Libby shares how much work goes into creating the user experience for their platform
  • The challenges that she had to overcome when she built her first user experience team
  • The importance of building a diverse team in an organization
  • Libby talks about how her mentor helped her become the business leader that she is now

Links

Reading List

  • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

Do you currently have a podcast? If you said yes and looking to free up your time, check out my online course on SkillShare called Podcasting: Scale Your Production through Systems and Processes, sign up using this link to get two months free.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP090 | Alexander Lvovich: Auto Industry Leader

With the growing popularity of other car brands, how does Volvo remains on top of the game? Automotive is one of the most competitive industry in the world, yet Volvo finds its success secret sauce.

Today on the show, Edwin sat down with Alexander Lvovich, Managing Director of Volvo Canada, to get a peek into the future of Volvo, take a piece of his brain to see what lies ahead of the famous car brand and get nuggets of wisdom that you can practice while growing as a business leader.

Enjoy!

What You Will Learn From This Episode

  • Why Volvo is still the leading European car brand in the world
  • Over the years, it has been known to be the safest car in the world. Listen to Alex as he tells us the latest technology of Volvo
  • With the automotive industry so competitive, how does Volvo stayed innovative and ahead of other brands
  • The three difficult things that Alex learned to help him grow as a strong business leader
  • Alex recounting experiences that he made a bad decision and affected the business operations

Links

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

I would love to hear from you, feel free to leave me a message, question, or comment.  If I can, I will play it on air and answer it there.

Send a voice message via SpeakPipe

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP072 | Ross Andrew Paquette: Marketing Cloud Leader

Ross Andrew Paquette is the founder and CEO of Maropost, North America’s fastest growing marketing automation company, as ranked by the Deloitte Technology Fast 500. After founding Maropost in 2011, Ross has gone on to double annual growth every year since turning a one-person operation into an international business. Acting as the strategic center of the company, Ross is responsible for determining both business and development direction.

After working tirelessly for the last six years, Ross is now busy travelling. His focus now is to let his team move, make decisions, let them make mistakes and take control of the roles in the areas they want. While they’re doing that I Ross gets a little bit more free time to travel.

What You Will Learn From This Episode

  • What is Maropost and how it will help you build your business
  • What is the one key component that will help you grow your business
  • As a business leader, find out the two things you have to look for when hiring a new team member
  • Learn how Ross motivates his team members to be a creative thinker
  • How listening helped Ross to be an effective business leader

Links

Reading List

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be.”

Thanks to our wonderful episode sponsors

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

I would love to hear from you, feel free to leave me a message, question, or comment.  If I can, I will play it on the air and answer it there.

Send a voice message via SpeakPipe

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP042 | Peter Reitano: Grow and Elevate All

Over the last 10 years, Peter Reitano, CEO of Abacus, a performance Facebook ad tech/agency, has worked directly with some of the worlds largest blue-chip / Fortune 500 brands and award-winning agencies in Europe, Australia, Canada and the US.

Peter is also the co-founder of Bellwether, a not for profit which brings together entrepreneurs and leaders in Toronto’s startup, tech, media, and advertising space for collaboration and innovation.

He also sits on the Canadian Marketing Association’s digital council, the lead instructor at Bitmaker teaching digital marketing, and invests in early-stage startups (focussing on E-com), and on the board of several companies/startups advising on growth.

What You Will Learn From This Episode

  • What he learned growing a marketing agencies worldwide
  • The challenges growing an agency
  • Why he believes in multiple revenue streams
  • What he learned from an acquisition

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.