TBLP050 | Seth Godin: Be Bold

Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed thousands of people.

He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Cow.

In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.

His latest book, What To Do When It’s Your Turn is now in its fifth printing. You can find it at yourturn.link.

What You Will Learn From This Episode

  • Why he believes in developing “soft skills” versus “textbooks”
  • Why you are incompetent when you are doing something new
  • Why he doesn’t believe in mentorships
  • How to choose heroes and learn from them whether they are alive or not
  • What to do to create 5 hours a day to learn


Reading List

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors


Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

I would love to hear from you, feel free to leave me a message, question, or comment.  If I can, I will play it on on air and answer it there.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.