TBLP040 | Alyssa Furtado: Diversity of Thought

Alyssa Furtado is a passionate entrepreneur, financial expert, digital marketer and educator and is the CEO of RateHub.ca, the leading Canadian financial comparison site for mortgage rates, credit card deals, deposit rates and insurance. She has been regularly featured as a financial expert on CTV News, BNN, Global News, The Globe and Mail and the Toronto Star.

Alyssa graduated from Queen’s University with a degree in business and math. She worked for two years for a US-based consulting firm where she realized a need in Canada for transparent online resources in the personal finance space and a platform to compare products; there were already three companies in the United States fulfilling this market. Alyssa thus co-founded RateHub in 2010 and has spent the last seven years building products that help Canadians make smart financial choices.

She has grown RateHub.ca from 1 to over 50 full-time employees.  She and her co-founder, James Laird, also launched its own in-house mortgage brokerage, CanWise Financial. Alyssa’s expertise in search engine optimization and digital marketing has been a key factor in RateHub.ca’s success, driving hundreds of thousands of users to the site each month.

What You Will Learn From This Episode

  • Why she left a management consulting job to start Ratehub.ca
  • Why she focused on SEO for the first 6 years
  • What are the key actions Alyssa takes to help her grow the business
  • How she is learning to overcome “imposter’s syndrome”

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP022 | Erin Bury: Build Your Personal Brand

Named one of Marketing Magazine’s “Top 30 Under 30”, Erin Bury is a marketer, former technology journalist, and startup enthusiast. A monthly columnist for the Financial Post and a tech commentator on CTV News, Erin shares the ins-and-outs of entrepreneurship, marketing to millennials, creating a killer personal brand, and how to harness the latest digital trends. Her other claim to fame is she’s been retweeted by Oprah – twice.

Currently the Managing Director at Eighty-Eight, a creative communications agency that works with consumer brands and technology companies to tell their stories, Erin has worked with brands including Sony Pictures Television, Torstar, Yellow Pages, and PayPal, as well as with countless startups. Erin was formerly the managing editor at startup publication BetaKit, and the director of communications at Sprouter, which was acquired by Postmedia in 2011.

A journalism graduate, Erin has also written for publications such as The Globe and Mail, Mashable, Marketing Magazine, Strategy Magazine, and VentureBeat. She comments frequently in the press about marketing and entrepreneurship and has appeared in publications including The New York Times, Forbes, CNN, The Toronto Star, and Canadian Business.

Erin has spoken at events across North America with up to 1,000 attendees, including at Haste & Hustle, CTAConf, Content Marketing Conference, and the Profit W100. She has also hosted events for PriceWaterhouseCoopers, Square Canada, Microsoft Canada, and several entrepreneurship organizations, and is a frequent event host and emcee who has interviewed leading executives and entrepreneurs on-stage, including Shark Tank entrepreneur Mark Cuban.

What You Will Learn From This Episode

  • How Erin was able to grow the agency
  • Why and where to start to build your personal brand
  • Being effective and working with an agency coach
  • How to attract and retain the right people

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP021 | Justin Thouin: Learn How to Demonstrate Value

Justin Thouin is the Co-Founder and CEO of LowestRates.ca. Justin started the company in 2012 following a successful career as a Senior Executive with two prominent entertainment and technology organizations. LowestRates.ca provides Canadians with a fast and convenient way to save two of their most valuable assets – time and money. It’s a one stop shop for Canadians to compare offers on personal financial products quickly and efficiently from North America’s leading companies. To date, it has helped millions of Canadians explore their financial options.

In addition to leading LowestRates.ca, Justin also enjoys investing in early stage ventures and mentoring aspiring entrepreneurs. He provides valuable insight into both what life as a corporate executive and an entrepreneur looks like.
He also created a thriving Executive Consulting practice before founding the company. Justin holds an Honours Degree in Commerce from the Smith School of Business at Queen’s University.

What You Will Learn From This Episode

  • How he was able to change and grow into 6 different roles within 10 years
  • Learn how to demonstrate your value that you bring in a company
  • Ensure that all stakeholders understand what excellence looks like
  • Make sure people know about your successes
  • Why bootstrapping is important on launching and building a company
  • The reason he would rather take a “B” plan with flawless execution

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.