Press Kit

Startup Canada is Canada’s leading entrepreneurship organization. For news, views and interviews with our executives, advisors and entrepreneurship community leaders for insights, commentary and contributions nationally or at a local level, please email [email protected] We have leaders available for print, radio and television interviews in more than 150 cities and communities across Canada.

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Startup Canada Logo

These branding guidelines will help you determine the best way to use our logo. Right-click and select ‘save image as’ to download any individual version.


Thanks for not editing, changing, distorting, recoloring, or reconfiguring the logo.

Startup Canada Colors
Startup Canada RedPMS 186 C
CMYK 0,100,81,4
HEX #E21836

Spacing considerations

Keep at least a circle with leaf worth of space between the Logotype and other elements.

Spacing Considerations

In writing

Write Startup Canada in plain text rather than embedding the logo into text.

Startup Canada
The “u” in Startup is always lowercase.
The “S” and “C” in Startup Canada is always capitalized
Start up Canada wrong
Start-up Canada wrong
Start-Up Canada wrong
StartUp Canada wrong

Use of our brand materials


In general

Please don’t use our name, logos, or other graphics and illustrations (“brand materials”) in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. For example, your name and logo should be more prominent than the Startup Canada name or logo. And please don’t edit or change the Startup Canada logo — we like it how it is!

Advertising, promotional, and sales materials

Please check in with us before using our logo on websites, printed materials, products, packaging, manuals, or for other commercial or product use.

Education and instruction (books, guides, publications, and conferences)

You can use our brand materials for educational and instructional purposes, but please remember that it shouldn’t be confusing or misleading, or suggest our sponsorship. We generally don’t allow use of our logos on book covers, for example. Also remember to include this statement (or something like it) in your printed materials: “(Title) is not affiliated with or otherwise sponsored by Startup Canada, Inc.”

Products, websites, names and logos

Please don’t use our name as a part of your company or service name, website name, trade name, or product name. Don’t use our logo or incorporate our logo into yours. Don’t use a domain name containing “startup canada” or “entrepreneurship empowers everyone” or any confusingly similar words.


While we make lots of t-shirts with our logo on them, we don’t generally allow third parties to make, sell, or give away anything with our name or logo on it.

More questions?

Feel free to email [email protected] It helps if you send a mockup of your intended use so we can be specific in our response. We’ll do our best to get back to you ASAP but please give us 24 hours to get back to you. (Please note that no response doesn’t mean approval)


By using Startup Canada brand materials, you agree to the Startup Canada Terms of Service, these Startup Canada branding guidelines, and all Startup Canada rules and policies, as may be updated from time to time. You also acknowledge that Startup Canada is the sole owner of Startup Canada trademarks, promise not to interfere with Startup Canada’s rights in them, and acknowledge that goodwill derived from their use accrues only to Startup Canada. Startup Canada may review use of the branding materials at any time and reserves the right to terminate or modify any use.

When using our brand materials, please include the statement: “Startup Canada and the Startup Canada logo are trademarks of Startup Canada, Inc.”

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