TBLP 128 – Alyson Gausby: Research Leader

Social media has greatly changed the landscape of business and markets in the past years. It has allowed companies to reach new prospects and customers. Customers can now interact with brands through social media. With the right research and data, marketing through social media can have a huge impact on the growth of businesses.

In today’s episode, Edwin chats with business leader Alyson Gausby, the Head of Research at Twitter Canada.

Twitter is a social networking platform that allows users to post and interact with messages known as tweets. It connects users to people, opinions, ideas, and news.

Alyson is a self-proclaimed data nerd. She is a graduate of business and fine arts. When not growing businesses, she enjoys travelling, exploring new cuisines, and music festivals. 

Listen as Alyson talks about her roles and responsibilities as the Head of Research at Twitter Canada.

Plus, she discusses her research on thought leadership and the definition of culture.

Lastly, Alyson shares the new tools and initiatives that she and her team are working on.

What You Will Learn From This Episode

  • The scope of research that Alyson and her team are conducting.
  • The impact of culture on brands. 
  • Alyson talks about their analysis of similarities and differences between markets in Canada, US, UK, and Brazil.
  • How Alyson overcame her fear of public speaking.
  • What she looks for when hiring a talent and interview style


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