TBLP 138 | The First 100 Days with Erin Bury

TBLP 138 | The First 100 Days with Erin Bury

This is a special collaboration mini-series with Info-Tech Research Group co-hosted with Brian Jackson.

Can a husband and wife run a startup together? Find out Erin Bury’s answer as she and Brian dive deep into her role as CEO at Willful, the startup founded by her husband.

Bury graduated from Carleton University’s journalism program and soon after was involved with Sprouter, which formed a huge community of startups in the Toronto area and beyond.

She used that experience and a long list of high-profile speaking opportunities to try her own hand at entrepreneurship. Erin was hired to be the managing director of 88 Creative and then earlier this year she moved on to become the CEO of Willful. Willful is an online estate planning tool that wants to help change the conversation that millennials have around death.

Discover in this episode the pros and cons of working side by side as an executive with your spouse.

Also, find out how you can be a professional support for your spouse during challenging times.

Lastly, learn how Erin managed her first 100 days as a startup executive.


What You Will Learn From This Episode

  • The reason Erin did not join Willful at the very start
  • How she negotiate with the founder, who was also her spouse, about taking over the role of CEO
  • Is there an unfair advantage to being married to the company’s founder
  • How Erin solidify Willful’s vision and communicate to their staff where the company is going
  • What are the critical tasks Erin has to take on when she started on her new role


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