TBLP019 | Fatima Zaidi: Hacking Outbound Sales

Fatima Zaidi has had over nine years of experience in Business Development, Marketing, and Strategy. Her expertise in sales effectiveness and partnerships led her to the role as VP of Business Development for Eighty-Eight, a Toronto-based creative communications agency.

Prior to Eighty-Eight, Fatima was the Head of Business Development at retail company Rent frock Repeat (who were on season 7 of Dragons’ Den). She was responsible for the overall management of all strategic business development, marketing, and customer relationship activities nationwide.

Fatima is a commentator for Global News, chair for the Discover Your Personal Brand (DYPB) conference, a content writer for Huffington Post and BetaKit, and was named Marketing Magazine’s top 30 under 30 marketers and brand developers for 2016.

What You Will Learn From This Episode

  • How she obtained over 200 partnerships in 2 years
  • The strategy she used to grow Rent Frock Repeat
  • Her 6 step system on Hacking Sales
  • What happened when she said yes to a coffee meeting


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