TBLP034 | Jeff Goldenberg: Performance Driven Leadership

A client-side marketing veteran with 15 years in the industry, Jeff Goldenberg is a Co-Founder of Abacus, the #1 digital agency specializing in performance Facebook ads.

Previously, he headed up the marketing and growth team at Borrowell, an innovative financial services startup that will offer competitively priced loans to consumers with good credit scores looking to refinance credit card and other high-cost debt. We were the first company in Canada to launch Free Credit Scores with Equifax and have given over 200,000 Canadians their credit score for free. In October, Borrowell partnered with CIBC to offer One Click Loans – the first partnership of this type in Canada.

Jeff is also the Co-Author of The Growth Hacker’s Guide to the Galaxy,  entrepreneur in Residence at MaRS, Mentor at 500 Startups and TechStars.

What You Will Learn From This Episode

  • Why he thinks and talks about what the world will look like in 2020
  • His obsession with culture and how he is moulding his new company
  • How uses a hypothesis around everything to help grow Abacus
  • Why he co-authored a marketing book

Links

Reading List

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This podcast is produced by Slingshot VoIP, a business telecommunications leader.