TBLP040 | Alyssa Furtado: Diversity of Thought

Alyssa Furtado is a passionate entrepreneur, financial expert, digital marketer and educator and is the CEO of RateHub.ca, the leading Canadian financial comparison site for mortgage rates, credit card deals, deposit rates and insurance. She has been regularly featured as a financial expert on CTV News, BNN, Global News, The Globe and Mail and the Toronto Star.

Alyssa graduated from Queen’s University with a degree in business and math. She worked for two years for a US-based consulting firm where she realized a need in Canada for transparent online resources in the personal finance space and a platform to compare products; there were already three companies in the United States fulfilling this market. Alyssa thus co-founded RateHub in 2010 and has spent the last seven years building products that help Canadians make smart financial choices.

She has grown RateHub.ca from 1 to over 50 full-time employees.  She and her co-founder, James Laird, also launched its own in-house mortgage brokerage, CanWise Financial. Alyssa’s expertise in search engine optimization and digital marketing has been a key factor in RateHub.ca’s success, driving hundreds of thousands of users to the site each month.

What You Will Learn From This Episode

  • Why she left a management consulting job to start Ratehub.ca
  • Why she focused on SEO for the first 6 years
  • What are the key actions Alyssa takes to help her grow the business
  • How she is learning to overcome “imposter’s syndrome”


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