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In this episode of the Business Leadership Podcast, host Edwin Frondozo talks with Robert Brunner, founder of Ammunition, a design and development studio. Recorded live at the Collision Conference in Toronto, this special episode explores the evolving nature of design and technology, the integral role of storytelling in product development, and the future challenges posed by AI. Robert shares insights on the importance of creating meaningful relationships between people and products, the significance of taking risks in innovation, and the role of designers as producers and storytellers. The conversation provides valuable perspectives for business leaders, founders, and entrepreneurs on leveraging design to make technology accessible and desirable.
00:00 Introduction to the Business Leadership Podcast
00:18 The Importance of Risk in Innovation
00:50 Welcome and Episode Overview
01:57 Introducing Robert Brunner and Ammunition
04:56 The Role of Storytelling in Product Development
07:56 The Impact of AI and Future Disruptions
10:25 Leadership and Embracing New Tools
17:37 Final Thoughts and Advice for Business Leaders
18:48 Conclusion and Call to Action
People like to know the story behind things, whether it's the passions of the founder, the ideas that the team had, what they went through to bring it to market.
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