Providing clients with great user experience is very important for businesses. A positive experience can keep customers loyal to the product or brand. Because of this, most organizations now are investing more in user experience (UX) research to provide the best user experience for their client base.
In today’s episode, Edwin chats with business leader Libby Maurer, the VP of User Experience in Hubspot.
Hubspot is a leading growth platform with thousands of customers around the world. They develop software products for inbound marketing and sales. Hubspot aims to provide tools for social media marketing, content management, web analytics, and search engine optimization.
When not growing and leading businesses, Libby is an active member of the yoga community. Having just finished graduate school, she also spends a lot of time traveling.
Listen as Libby talks about how Hubspot is helping businesses grow by giving their client a complete picture of their customer’s journey
Plus, she discusses her role and responsibilities as a business leader in Hubspot.
Lastly, Libby shares her best advice about career paths for aspiring business leaders.
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