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- The Business Leadership Podcast 20 leaders 20 days, episode, virtual shift
TBLP 155 | Virtual Shift with Andrea Lekushoff
There's never been a better time for a leader to be a really strong communicator
As Canadian companies rush to respond to the COVID-19 outbreak, many are dusting off their crisis communications plans and realizing they hadn’t accounted for a possible pandemic. Given how little time business leaders have had to develop their approach, responses to date have been admirable. But many would welcome some clear information to help guide their communications going forward.
Throughout her 20-year career, Andrea Lekushoff, Canadian PR leader and president of Broad Reach Communications, has guided companies in diverse industries across Canada as they’ve navigated crises large and small, as well as through rebuilding their brands once the crisis was over. Andrea has developed a robust, thoughtful approach to support her clients in leadership communications during the COVID-19 outbreak.
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You really need to be the leader of your team is craving right now; they're craving strong leadership.
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