TBLP114 | Robert Armstrong: Mobile App Leader

TBLP114 | Robert Armstrong: Mobile App Leader

Robert Armstrong is the CEO of Appstem, the Leading Digital Product Agency based in San Francisco. He is a father to an almost two-year-old and that took most of his time. Robert stays very active until this day.

Robert has always been a marketing guy, but in May of 2014, Robert took over the CEO role.

In this episode, Robert will share how he successfully transitioned into the role of Chief Executive.

He also discusses the difference between being a CEO and a sales and marketing person.

In the conversation with Edwin, he dives deep on how to keep your relationship with people to do your duties as a leader.

In addition to that, Robert has very exciting news for those who are seeking opportunities to be part of Appstem. Be sure to listen until the end.


What You Will Learn From This Episode

  • The biggest challenge Robert encounters transitioning from sales and marketing into a CEO position
  • How he was able to build and grow Appstem on his own when he and his business partner part ways
  • Being a small company, Robert shares 2 factors they focused on in order to grow
  • The knowledge base or internal wiki that Robert built and implements in Appstem
  • Why some consumer and B2B type business start-ups grow and others fail
  • What you need to know if you wanted to produce and market a software product that really provides value
  • How Robert became successful in managing a custom software design and development firm when he’s not a software engineer himself


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