• Yuka Nakasone

    Great podcast! Thank you Katherin and I would add just one parameter when you are deciding the priority of the international markets to choose. The size of market. It’s not the same adapting the product to a big market or a small one. Even if the traffic is coming from there, you have to think if it is really wise to go there or you can do certain things to make the UX better in that country and go to another bigger market. It’s all about numbers and strategy. As Kathrin said, it’s not over night or small investment. So do it wisely with professionals.