-
Strategic Narrative Marketing with Guy Murrel
In today’s fast-paced, competitive business environment, differentiating your brand can be a constant uphill battle. Yet, companies that succeed in carving out their own space in the market often find themselves leading their industry to new heights. This week on the Business Leadership Podcast, hosted by Edwin Frondozo, expert Guy Murrel sheds light on category…
-
Mastering Category Design with Mike Damphousse
In the latest episode of the Business Leadership Podcast, hosted by Edwin Fundos, special guest Mike Damphousse delves into the intricate world of category design and market strategy. Mike Damphousse, an experienced CEO, CMO, and startup advisor, shares his journey from a hardcore programmer to a leading expert in category design. This post will encapsulate…
-
Category Creation Insights with Scott Brown
Mastering Category Creation: Insights from Scott Brown of Cervin VenturesJoin host Edwin Frondozo on the Business Leadership Podcast as he sits down with Scott Brown, partner and head of platform at Cervin Ventures. With over 20 years of experience in marketing for tech giants like Facebook, Google, and Cisco, Scott shares his insights on category…