TBLP 127 | Robert Levy: Brand Insight Leader

 

The advancement of today’s technology has been transformational for consumers. Unfiltered product reviews have changed the way people buy products online. By leveraging on consumer insights and market research, businesses can become more consumer-focused and make better decisions.

In today’s episode, Edwin chats with business leader Robert Levy, founder, and president of Brandspark International.

BrandSpark International is a leading market research and brand insight consulting company. By uncovering meaningful customer insights and understanding their client goals, Brandspark helps businesses make impactful decisions.

Listen as Robert talks about how he started Brandspark.

Plus, he shares some of the best practices and tips that helped him as a business leader.

Lastly, he discusses how leadership is a journey and shares his advice for emerging business leaders.

Enjoy!

What You Will Learn From This Episode

  • Robert talks about brand positioning and how it helped Brandspark in its early years.
  • The value of looking at both qualitative and quantitative information.
  • How unfiltered reviews have changed the way consumers buy online.
  • The difficult decision that helped him grow as a business leader.
  • The people that had the biggest impact on Robert’s leadership career.

Links

Reading List

  • Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace by Al Ries and Jack Trout
  • Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz
  • The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

Do you currently have a podcast? If you said yes and looking to free up your time, check out my online course on SkillShare called Podcasting: Scale Your Production through Systems and Processes, sign up using this link to get two months free.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP 126 | Liam Martin: Remote Leader

More and more businesses are transitioning to remote workforces for reasons other than cost reduction. The benefits of remote work for both employees and employer is making it the right option for organizations across different industries.

In today’s episode, Edwin chats with business leader Liam Martin, co-founder, and CMO of TimeDoctor.com and Staff.com.

Time Doctor is one of the world’s leading time tracking software for remote teams. It helps remote staff track their time and improve their focus and productivity.

When not growing businesses, Liam helps his partner run her chain of Mermaid Schools, Aqua Mermaid.

Listen as Liam talks about his roles and responsibilities as a business leader for Time Doctor and Staff.com.

Plus, he discusses the advantages of remote work and why businesses should try it.

Lastly, he shares his advice for emerging business leaders.

Enjoy!

What You Will Learn From This Episode

  • Transitioning from being an entrepreneur to becoming an executive.
  • The importance of a founder’s leadership in the organization.
  • Why having a good product is more important than culture.
  • How remote work increases the retention rates in an organization.
  • The person that has made the biggest impact on Liam as a business leader.

Links

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

Do you currently have a podcast? If you said yes and looking to free up your time, check out my online course on SkillShare called Podcasting: Scale Your Production through Systems and Processes, sign up using this link to get two months free.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP 123 | Gary Saarenvirta: Artificial Intelligence Leader

Growing a business requires making smart decisions. 

Some of those operating decisions can be very complex and beyond human capability. This is where artificial intelligence steps in. With AI, businesses can make smarter plans and risk management decisions by running billions of simulations based on the organization’s transaction data.

In today’s episode, Edwin chats with business leader Gary Saarenvirta, founder and CEO of Daisy Intelligence.

Daisy Intelligence is an AI platform that helps businesses double their profitability by making smarter decisions. By analyzing transactions and running simulations, Daisy Intelligence’s clients can make optimal plans and better risk management decisions. 

Outside of work, Gary is an avid tennis player and has a passion for reading science journals and textbooks.

Listen as Gary shares how he leads the product vision and his other roles and involvement in the company as a business leader.

Plus, he talks about how Daisy Intelligence attracts and retains the best talents.

Lastly, he discusses artificial intelligence and its impact on today’s business.

What You Will Learn From This Episode

  • Strategies for retaining and recruiting the right talent for Daisy Intelligence
  • How to let an employee go
  • Gary’s personal dedication to start Daisy Intelligence
  • Secrets to building the culture of accountability and follow up in Daisy Intelligence
  • How artificial intelligence can be beneficial in decision making and its impact on job roles.
  • The mentors that have had a huge impact on Gary as a business leader.
  • The value of handing off responsibility to the team

Reading List

  • Leading by Greatness by David Lapin

Links

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

Do you currently have a podcast? If you said yes and looking to free up your time, check out my online course on SkillShare called Podcasting: Scale Your Production through Systems and Processes, sign up using this link to get two months free.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP 122 | Simon Ferragne: Vision Leader

Every business has its mission and vision. But it can only make an impact when everyone in the organization can see the value of that vision.

In today’s episode, Edwin chats with business leader Simon Ferragne, CEO and Founder of TrackTik.

TrackTik is a company that aims to build better software to allow its clients to run smarter businesses. Tracktik is involved in the security industry, providing businesses with an end to end solutions.

Simon is a father of two, and when not leading businesses, he is learning to fly small planes. 

Listen as Simon talks about his plans on how to grow his business through innovation and investing in employees who understand their organization’s mission.

Plus, he talks transitioning from a technical role to a business leader role.

Lastly, Simon talks about focusing on why and how this promotes collaboration between different areas in the company.

What You Will Learn From This Episode

  • Simon discusses his plan to drive innovation to the next level
  • How he started his business by keeping client focus and solving problems for their clients
  • He talks about the importance of making employees understand the mission and vision of the organization
  • Simon highlights the importance of getting feedback from his peers and clients
  • He shares advice to people who are going into a leadership position for the first time
  • How he identifies and recognize the traits of potential business leaders
  • He talks about driving collaboration within the organization by focusing on the result, the outcome, and the why

Links

Reading List

  • Start with Why by Simon Sinek

Thanks to our wonderful episode sponsor

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

Do you currently have a podcast? If you said yes and looking to free up your time, check out my online course on SkillShare called Podcasting: Scale Your Production through Systems and Processes, sign up using this link to get two months free.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP 121 | David Lloyd: Servant Leader

Servant leadership is a concept that inverts the norm of being a traditional leader and focuses on the leaders empowering the employees. Combined with encouraging innovation within the organization, it ensures the growth of the business.

In today’s episode, Edwin chats with PostBeyond’s CEO, David Lloyd.

David leads PostBeyond, a company that helps their clients gain new opportunities by amplifying their content reach.

When not growing and scaling businesses, David is family-focused, being a father and a husband. He also has a big passion for cycling and does endurance rides.

David talks about his leadership role in PostBeyond and shares how he got onboard the company.

Plus, he discusses how his career transitioned from being a developer to a business leader by realizing what his value as a leader.

Lastly, David shares how they put value in innovation and continuous learning in their company.

What You Will Learn From This Episode

  • His leadership responsibilities in PostBeyond and what he is currently focused on to achieve growth.
  • David discusses the reason why he joined PostBeyond.
  • He looks back on a difficult decision he had to make and how this made him see his value as a business leader.
  • David talks about the concept of servant leadership and why this is a key concept in being a successful leader.
  • David highlights the significance of innovation and learning in their organization and shares how PostBeyond encourages it.

Reading

  • Hooked: How to Build Habit-Forming Products
  • Democracy In Chains

Links

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

I would love to hear from you, feel free to leave me a message, question, or comment.  If I can, I will play it on air and answer it there.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP 120 | Christopher O’Donnell: Product Leader

Building and growing a creative and diverse team can give huge positive results to an organization.  But the questions of maintainability and scalability of these teams can also be a very big challenge for any business leader.

In this episode, Edwin talks with HubSpot’s SVP of Product, Christopher O’Donnell. 

Christopher leads a team of product managers and user experience folks at HubSpot, a SAS technology company. They specialize in all in one marketing, sales and, service CRM solution to small and medium-sized businesses.

A father and a husband before anything else, Christopher is a family-focused person. When he is not leading, Christopher enjoys his passion for storytelling by playing music. In addition to this, he likes to build things, doing woodworking as well as cooking on the side.

In this episode, he talks about his experiences as a business leader in growing a more inclusive and equitable team.

Also, he discusses the significance of giving and getting feedback.

Lastly, drawing on his music background, Chris discusses the parallels between creating a rock and roll album and developing tech products.

What You Will Learn From This Episode

  • Raising the bar to build a more diverse team through recruitment to ensure a wider palette of abilities and a broader culture
  • What drove him to make the difficult decision of moving from a comfortable job to join the startup world and landing a leadership position at HubSpot
  • Creating high a performing team that can make decisions while maintaining the scalability of the team dynamics
  • He talks about the importance of getting feedback from employees and how to respond to that feedback
  • The similarities between creating a rock and roll album and maintaining a tech product
  • Christopher looks back on his mentor and his mentor’s impact on his leadership career
  • The importance of having business leaders get 360 reviews

Links

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

Thanks to media sponsors IT World Canada and Startup Canada.

 

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

I would love to hear from you, feel free to leave me a message, question, or comment.  If I can, I will play it on air and answer it there.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP 119 | Marc Staveley: Technology Leader

“Empower” is a big buzz word in the industry nowadays. And it is for a reason. Allowing your team to make decisions and take ownership of what is happening can be extremely beneficial for the whole organization.

In today’s episode, Edwin chats with Index Exchange’s Chief of Technology Officer, Marc Stavely.

Marc leads over 185 engineers at Index Exchange, the largest ad exchange in the global advertising marketplace. 

When not working, Marc is an outdoors person. He is an avid hiker, canoeist, snowshoer, skier, and camper. He is also an engineer at heart, having designed and built his own house.

Listen as Marc discusses how he has grown as an effective technology leader throughout his career by empowering the team he leads.

Plus, he talks about the rise of agile and how this methodology has fueled his leadership.

Lastly, Marc talks about the characteristics that every emerging business leader needs to succeed.

What You Will Learn From This Episode

  • How he developed and adjusted the leadership styles that allowed him to become a successful business leader.
  • The mindset changes that he had to make to move away from micromanaging.
  • The positive results of empowering the team he leads by allowing them to make decisions.
  • Marc discusses Agile methodology and it advantages over the waterfall method.
  • He shares his thoughts on new innovations like AI and how to train the workforce for this.

Links

Reading List

  • Work Rules! by Laszlo Bock
  • Measure What Matters by John Doerr
  • Brave New work by Aaron Dignan

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

Thanks to media sponsors IT World Canada and Startup Canada.

 

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

I would love to hear from you, feel free to leave me a message, question, or comment.  If I can, I will play it on air and answer it there.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP 118 | Scott Wu: Engineering Leader

As an emerging business leader, can you tell us your goal?

Today with Edwin is Scott Wu, the Chief Technology Officer at Compass Digital Labs. He oversees the technology strategy for the company and leads a team of world-class designers, product managers, engineers and data scientists. His mission is to create amazing experiences for consumers through Digital.

Outside Digital Labs, he is a very active guy. He is a sports fanatic and very happy with the recent win of Toronto Raptors. Scott also loves to play tennis.

With his conversation with Edwin, Scott dives deep on the topic of being able to find your true goal.

He shares advice especially for new leaders that it is always best to find where your strengths are.

Lastly, with a lot of topics about artificial intelligence, listen to what Scott has to say if this is something we should be scared of or embrace.

Enjoy!

What You Will Learn From This Episode

  • The challenges of building and scaling a startup business embedded in a large organization
  • How to maintain consistency in the process and systems when scaling up
  • Their process for innovation and why they didn’t have a dedicated group for it
  • Why passion plays an important part in leading and managing people
  • How AI will transform the business digital systems and how to prepare and leverage from it
  • The exciting future of technology and food space

Links

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

I would love to hear from you, feel free to leave me a message, question, or comment.  If I can, I will play it on air and answer it there.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP115 | Todd Unger: Productive Disruptor

Do you know what does “productive disruptor” means? You will find out if you will listen in.

Today on the show, Edwin sat down with Todd Unger, Chief Experience Officer and Senior Vice President of Physician Engagement at the American Medical Association.

Todd and his family recently moved to Chicago for this job and they are getting to know and love Chicago very much. His my whole family is into horseback riding. Todd is also a daily meditator.

In this episode, Todd discussed what is his role in AMA and what are their future plans in the next 12 months.

He also shared the journey of AMA’s of not only being a healthcare brand but also supercharging membership acquisition and retention.

Also, he tackled the issue of how to transform an organization through storytelling and social media.

Enjoy!

What You Will Learn From This Episode

  • The problems that Todd addressed when he came to the American Medical Association and what is his focus now for the organization
  • How he was able to digitally transformed and strengthen a known and old healthcare brand coming from a horse racing company
  • How Todd dealt with and fill up a relatively new position and the improvements he’s done in the marketing and publishing part of the company
  • Developing a curriculum on how to communicate, thru emails or any digital medium, more effectively and straight to the point
  • Building marketing on the foundation of storytelling and the help of social media and what Todd considered as their biggest challenge today and how to deal with it
  • How his former COO inspires him and helps him with communicating to and supporting  his team, and on onboarding key persons
  • The transformation cycle of an organization; in what phase is AMA now and Todd’s plans and brand strategy for AMA
  • Growth as your best job, how it is today and how you should do it

Links

Reading List

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

I would love to hear from you, feel free to leave me a message, question, or comment.  If I can, I will play it on air and answer it there.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP114 | Robert Armstrong: Mobile App Leader

Robert Armstrong is the CEO of Appstem, the Leading Digital Product Agency based in San Francisco. He is a father to an almost two-year-old and that took most of his time. Robert stays very active until this day.

Robert has always been a marketing guy, but in May of 2014, Robert took over the CEO role.

In this episode, Robert will share how he successfully transitioned into the role of Chief Executive.

He also discusses the difference between being a CEO and a sales and marketing person.

In the conversation with Edwin, he dives deep on how to keep your relationship with people to do your duties as a leader.

In addition to that, Robert has very exciting news for those who are seeking opportunities to be part of Appstem. Be sure to listen until the end.

Enjoy!

What You Will Learn From This Episode

  • The biggest challenge Robert encounters transitioning from sales and marketing into a CEO position
  • How he was able to build and grow Appstem on his own when he and his business partner part ways
  • Being a small company, Robert shares 2 factors they focused on in order to grow
  • The knowledge base or internal wiki that Robert built and implements in Appstem
  • Why some consumer and B2B type business start-ups grow and others fail
  • What you need to know if you wanted to produce and market a software product that really provides value
  • How Robert became successful in managing a custom software design and development firm when he’s not a software engineer himself

Links

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

I would love to hear from you, feel free to leave me a message, question, or comment.  If I can, I will play it on air and answer it there.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.