TBLP040 | Alyssa Furtado: Diversity of Thought

Alyssa Furtado is a passionate entrepreneur, financial expert, digital marketer and educator and is the CEO of RateHub.ca, the leading Canadian financial comparison site for mortgage rates, credit card deals, deposit rates and insurance. She has been regularly featured as a financial expert on CTV News, BNN, Global News, The Globe and Mail and the Toronto Star.

Alyssa graduated from Queen’s University with a degree in business and math. She worked for two years for a US-based consulting firm where she realized a need in Canada for transparent online resources in the personal finance space and a platform to compare products; there were already three companies in the United States fulfilling this market. Alyssa thus co-founded RateHub in 2010 and has spent the last seven years building products that help Canadians make smart financial choices.

She has grown RateHub.ca from 1 to over 50 full-time employees.  She and her co-founder, James Laird, also launched its own in-house mortgage brokerage, CanWise Financial. Alyssa’s expertise in search engine optimization and digital marketing has been a key factor in RateHub.ca’s success, driving hundreds of thousands of users to the site each month.

What You Will Learn From This Episode

  • Why she left a management consulting job to start Ratehub.ca
  • Why she focused on SEO for the first 6 years
  • What are the key actions Alyssa takes to help her grow the business
  • How she is learning to overcome “imposter’s syndrome”

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This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP039 | Mark Jaine: Build the Ladder

Mark Jaine is President and CEO of Intelex Technology Inc., headquartered in Toronto. Intelex is a worldwide leader in employee health & safety, and quality (EHSQ) web-based management systems. Mark joined the company in 1999 and has led the transformation from niche software provider to innovative leading force in global EHSQ.

Under Mark’s leadership, Intelex received business awards, including being named by Deloitte as one of Canada’s Best Managed Companies and a Fast 50 high-growth company. Intelex was also honoured by TechConnex as Company of the Year, Canada’s Top Employer and among the Best Small/Medium Sized Employers in Canada.

What You Will Learn From This Episode

  • How a drive across America and a 3-month internship lead him to the top
  • Why he believes in building a ladder underneath you rather than climbing one
  • What it took to make the first $50,000 sale for the company
  • Why he says “Be Like Madonna” helps him think about changing roles and responsibilities
  • How he is building an organization where “Work to Live” value is first and foremost
  • How is pushing other organizations to strive to be a $1Bln company

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.