TBLP038 | Steve Woods: Measuring Relationships

Currently co-founder and CTO at Nudge.ai, Steve Woods is using artificial intelligence to help salespeople find useful trigger events at their target accounts. Letting AI do the heavy burden of research allows sales professionals to focus on selling, while never missing a chance to turn latent demand into active demand.

Prior to that, co-founder and CTO of Eloqua, a company I helped guide to a market leading position in Marketing Automation, while growing it to a $100M revenue run rate, through its IPO on the NASDAQ, and to ultimate acquisition by Oracle.

What You Will Learn From This Episode

  • How he is able to bridge  between technology and marketing/sales
  • What the intersection of people, business, and innovation looks like
  • Why he lives life in “debug mode” to continually improve himself
  • What it took to take Eloqua from $0 to $100M in 10 years
  • Removing cognitive biases to become a better leader

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP024 | Chris Eben: Growth Through Diversity

Chris Eben is a Managing Partner at TWG, a software consultancy with holistic expertise in digital strategy, product design and engineering. He is a mentor, speaker and active investor with a portfolio of more than 20 startups throughout the US and Canada.

Chris joined TWG after a lengthy career running product teams in the Enterprise Software Market, focused on Business Intelligence, Analytics and Performance Management. He’s worked for startups and with large organizations and has helped to build teams in Silicon Valley, London, England and his hometown of Toronto.

At TWG, he leads a growing team of over 100 product managers, designers, and engineers that work with innovators from funded startups to large enterprises building software used by millions. Chris holds an MBA from Northwestern’s Kellogg School of Management.

What You Will Learn From This Episode

  • The power of software as a change mechanism
  • Why targeting recognizable brands helped them grow
  • What the first acquisition meant for the company
  • How looking back at career experience and choices helps
  • Growing through diversity

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP023 | Aaron Parker: Success Through Self Awareness

Aaron Parker is the podcast host that has seen true patterning as to what makes entrepreneurs and thought leaders successful.

We talk about being a business owner, marketing and sales, starting a podcast, and the similarities that he sees from his successful guests.

 

What You Will Learn From This Episode

  • What he is learning from the guests of his podcast
  • How to launch a successful podcast
  • What are his secrets to sales and marketing
  • Why he believes people shout meditate to be successful

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP019 | Fatima Zaidi: Hacking Outbound Sales

Fatima Zaidi has had over nine years of experience in Business Development, Marketing, and Strategy. Her expertise in sales effectiveness and partnerships led her to the role as VP of Business Development for Eighty-Eight, a Toronto-based creative communications agency.

Prior to Eighty-Eight, Fatima was the Head of Business Development at retail company Rent frock Repeat (who were on season 7 of Dragons’ Den). She was responsible for the overall management of all strategic business development, marketing, and customer relationship activities nationwide.

Fatima is a commentator for Global News, chair for the Discover Your Personal Brand (DYPB) conference, a content writer for Huffington Post and BetaKit, and was named Marketing Magazine’s top 30 under 30 marketers and brand developers for 2016.

What You Will Learn From This Episode

  • How she obtained over 200 partnerships in 2 years
  • The strategy she used to grow Rent Frock Repeat
  • Her 6 step system on Hacking Sales
  • What happened when she said yes to a coffee meeting

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.