TBLP 129 | Libby Maurer: User Experience (UX) Leader

 

Providing clients with great user experience is very important for businesses. A positive experience can keep customers loyal to the product or brand. Because of this, most organizations now are investing more in user experience (UX) research to provide the best user experience for their client base.

In today’s episode, Edwin chats with business leader Libby Maurer, the VP of User Experience in Hubspot.

Hubspot is a leading growth platform with thousands of customers around the world. They develop software products for inbound marketing and sales. Hubspot aims to provide tools for social media marketing, content management, web analytics, and search engine optimization.

When not growing and leading businesses, Libby is an active member of the yoga community. Having just finished graduate school, she also spends a lot of time traveling.

Listen as Libby talks about how Hubspot is helping businesses grow by giving their client a complete picture of their customer’s journey

Plus, she discusses her role and responsibilities as a business leader in Hubspot.

Lastly, Libby shares her best advice about career paths for aspiring business leaders.

What You Will Learn From This Episode

  • The inbound philosophy and how this gives the sales teams complete visibility into leads engagement
  • Libby shares how much work goes into creating the user experience for their platform
  • The challenges that she had to overcome when she built her first user experience team
  • The importance of building a diverse team in an organization
  • Libby talks about how her mentor helped her become the business leader that she is now

Links

Reading List

  • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

Do you currently have a podcast? If you said yes and looking to free up your time, check out my online course on SkillShare called Podcasting: Scale Your Production through Systems and Processes, sign up using this link to get two months free.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP038 | Steve Woods: Measuring Relationships

Currently co-founder and CTO at Nudge.ai, Steve Woods is using artificial intelligence to help salespeople find useful trigger events at their target accounts. Letting AI do the heavy burden of research allows sales professionals to focus on selling, while never missing a chance to turn latent demand into active demand.

Prior to that, co-founder and CTO of Eloqua, a company I helped guide to a market leading position in Marketing Automation, while growing it to a $100M revenue run rate, through its IPO on the NASDAQ, and to ultimate acquisition by Oracle.

What You Will Learn From This Episode

  • How he is able to bridge  between technology and marketing/sales
  • What the intersection of people, business, and innovation looks like
  • Why he lives life in “debug mode” to continually improve himself
  • What it took to take Eloqua from $0 to $100M in 10 years
  • Removing cognitive biases to become a better leader

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP024 | Chris Eben: Growth Through Diversity

Chris Eben is a Managing Partner at TWG, a software consultancy with holistic expertise in digital strategy, product design and engineering. He is a mentor, speaker and active investor with a portfolio of more than 20 startups throughout the US and Canada.

Chris joined TWG after a lengthy career running product teams in the Enterprise Software Market, focused on Business Intelligence, Analytics and Performance Management. He’s worked for startups and with large organizations and has helped to build teams in Silicon Valley, London, England and his hometown of Toronto.

At TWG, he leads a growing team of over 100 product managers, designers, and engineers that work with innovators from funded startups to large enterprises building software used by millions. Chris holds an MBA from Northwestern’s Kellogg School of Management.

What You Will Learn From This Episode

  • The power of software as a change mechanism
  • Why targeting recognizable brands helped them grow
  • What the first acquisition meant for the company
  • How looking back at career experience and choices helps
  • Growing through diversity

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP023 | Aaron Parker: Success Through Self Awareness

Aaron Parker is the podcast host that has seen true patterning as to what makes entrepreneurs and thought leaders successful.

We talk about being a business owner, marketing and sales, starting a podcast, and the similarities that he sees from his successful guests.

 

What You Will Learn From This Episode

  • What he is learning from the guests of his podcast
  • How to launch a successful podcast
  • What are his secrets to sales and marketing
  • Why he believes people shout meditate to be successful

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP019 | Fatima Zaidi: Hacking Outbound Sales

Fatima Zaidi has had over nine years of experience in Business Development, Marketing, and Strategy. Her expertise in sales effectiveness and partnerships led her to the role as VP of Business Development for Eighty-Eight, a Toronto-based creative communications agency.

Prior to Eighty-Eight, Fatima was the Head of Business Development at retail company Rent frock Repeat (who were on season 7 of Dragons’ Den). She was responsible for the overall management of all strategic business development, marketing, and customer relationship activities nationwide.

Fatima is a commentator for Global News, chair for the Discover Your Personal Brand (DYPB) conference, a content writer for Huffington Post and BetaKit, and was named Marketing Magazine’s top 30 under 30 marketers and brand developers for 2016.

What You Will Learn From This Episode

  • How she obtained over 200 partnerships in 2 years
  • The strategy she used to grow Rent Frock Repeat
  • Her 6 step system on Hacking Sales
  • What happened when she said yes to a coffee meeting

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.