TBLP034 | Jeff Goldenberg: Performance Driven Leadership

A client-side marketing veteran with 15 years in the industry, Jeff Goldenberg is a Co-Founder of Abacus, the #1 digital agency specializing in performance Facebook ads.

Previously, he headed up the marketing and growth team at Borrowell, an innovative financial services startup that will offer competitively priced loans to consumers with good credit scores looking to refinance credit card and other high-cost debt. We were the first company in Canada to launch Free Credit Scores with Equifax and have given over 200,000 Canadians their credit score for free. In October, Borrowell partnered with CIBC to offer One Click Loans – the first partnership of this type in Canada.

Jeff is also the Co-Author of The Growth Hacker’s Guide to the Galaxy,  entrepreneur in Residence at MaRS, Mentor at 500 Startups and TechStars.

What You Will Learn From This Episode

  • Why he thinks and talks about what the world will look like in 2020
  • His obsession with culture and how he is moulding his new company
  • How uses a hypothesis around everything to help grow Abacus
  • Why he co-authored a marketing book

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP033 | Mark Cohon: Building a Global Toronto

Mark Cohon is an experienced sports and entertainment executive, proven turn-around expert, active public speaker, proud builder of Canadian brands and entrepreneur at heart.

In sports, Mark is best known for his leadership as the 12th Commissioner of the Canadian Football League. Mark was the driving force behind the renaissance of the league. His eight-year stewardship of the CFL was a remarkable run that saw the CFL’s business model transformed and its brand rejuvenated.

Strong attendance, record television ratings, $2 billion in new stadiums, strengthened corporate partnerships, a return to the nation’s capital and the almost tripling of team distributions from the league office were are all part of Mark’s legacy.

Mark is routinely listed among the most influential people in Canadian sport. He is a former executive with Major League Baseball International (MLB), where he was Director of Corporate and Game Development, and the National Basketball Association, where he was recruited by then-Commissioner David Stern to serve as Director and Group Manager of International Marketing, Managing Director of NBA Europe, and Vice-President of Business Development.

Former Chief Development Officer for Petopia, a multi-channel retailer in the United States, Mark was also the President and CEO of AudienceView, an event ticketing firm that grew under his leadership to claim such prominent international clients as the Toronto Blue Jays, the new Wembley Stadium, Churchill Downs and MGM Inc.

What You Will Learn From This Episode

  • What he loves about Toronto and why advocates for the city
  • The advice that then-Commissioner of the NBA, gave when he took the job as the Commissioner of the Canadian Football League (CFL)
  • How he was able to turn around the CFL during his 8-year tenure
  • Lessons he learned from his father, a successful business person who brought McDonald’s to Canada and Russia

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP017 | Julia Deans: Build Your Network

Julia Deans is the CEO of Futurpreneur Canada, a national non-profit organization that has helped almost 10,000 Canadians aged 18-39 launch start-ups with business coaching, financing, mentoring and other resources.

Julia started her career as a lawyer with Torys LLP in Toronto and Hong Kong, before creating a successful legal recruitment business in Singapore.

From 2005 to 2012, she was CEO of CivicAction, a cross-sector leadership coalition that has successfully tackled major social, economic and environmental challenges in the Toronto region. In 2012, she chaired Ontario’s Expert Roundtable on Immigration, helping develop the province’s first-ever immigration strategy.

Julia is a director of George Brown College and of Investeco, and a trustee of the Canada Post Community Foundation. She is past Chair of IWF Canada’s Toronto Chapter, a former board member of Luminato and the Living City Foundation, and a past advisor to organizations including Artscape, the Mowat Centre for Policy Innovation and the Hague Process on Refugees and Migration. She has been recognized as one of Canada’s Top 100 Most Powerful Women (2014) and as a Woman of Influence Canadian Diversity Champion (2012), and has received the University of Toronto’s Arbor Award.

Julia is a graduate of Queen’s University, Columbia University and Osgoode Hall Law School, and has received executive education at Harvard Business School. She is qualified to practice law in Ontario, the United Kingdom and Hong Kong.

What You Will Learn From This Episode

  • What she learned starting a business in Singapore
  • Leading not-for-profit organisations CivicAction and Ontario’s Expert Roundtable for Immigration
  • How she recruited John Tory to be the chair for CivicActionand recruiting John Tory to be on the board
  • How to diversify your board and get more women on it
  • Learn to build your network to help you become a great leader

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.