TBLP 129 | Libby Maurer: User Experience (UX) Leader

 

Providing clients with great user experience is very important for businesses. A positive experience can keep customers loyal to the product or brand. Because of this, most organizations now are investing more in user experience (UX) research to provide the best user experience for their client base.

In today’s episode, Edwin chats with business leader Libby Maurer, the VP of User Experience in Hubspot.

Hubspot is a leading growth platform with thousands of customers around the world. They develop software products for inbound marketing and sales. Hubspot aims to provide tools for social media marketing, content management, web analytics, and search engine optimization.

When not growing and leading businesses, Libby is an active member of the yoga community. Having just finished graduate school, she also spends a lot of time traveling.

Listen as Libby talks about how Hubspot is helping businesses grow by giving their client a complete picture of their customer’s journey

Plus, she discusses her role and responsibilities as a business leader in Hubspot.

Lastly, Libby shares her best advice about career paths for aspiring business leaders.

What You Will Learn From This Episode

  • The inbound philosophy and how this gives the sales teams complete visibility into leads engagement
  • Libby shares how much work goes into creating the user experience for their platform
  • The challenges that she had to overcome when she built her first user experience team
  • The importance of building a diverse team in an organization
  • Libby talks about how her mentor helped her become the business leader that she is now

Links

Reading List

  • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

Do you currently have a podcast? If you said yes and looking to free up your time, check out my online course on SkillShare called Podcasting: Scale Your Production through Systems and Processes, sign up using this link to get two months free.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP117 | Laurie McGraw: Healthcare Leader

According to the numbers, it is clear that the healthcare industry needs to have diversity in leadership, may it be gender or race.

In today’s episode, Edwin chats with the Senior Vice President of Health Solutions at AMA, Laurie McGraw.

She has more than 20 years of executive leadership and a proven track record of leading rapid growth in the healthcare IT industry.

Outside AMA, she is a loving wife to her husband of 30 years and a mother to two young adults. They love to do outdoor activities such as hiking and skiing.

You will hear Laurie shares her best advice for female leaders.

Also, she will share how she can work smart.

Lastly, listen to her as she discusses how you can keep up with the fast changing development with the healthcare industry.

Enjoy!

What You Will Learn From This Episode

  • How Laurie leads the innovations at the American Medical Association (AMA) and updates the healthcare community about it
  • Developing and bringing out the best on electronic health records (EHR) to address the barriers and issues between physician-patient relationship
  • The difference between leading a medical technology solutions provider and leading AMA
  • How AMA has changed and improved telemedicine for patients and physicians
  • Laurie’s two best advice for women leaders
  • Her constant challenge in her almost 30 years of being a leader
  • What she does to be able to monitor, manage activities and do more in less time
  • How to keep up with business innovations and advancements

Links

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

Thanks to media sponsors IT World Canada and Startup Canada.

 

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

I would love to hear from you, feel free to leave me a message, question, or comment.  If I can, I will play it on air and answer it there.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP112 | Gillian Mandich: The Happiness Leader

What is happiness and why is it important?

Before you leave wondering whether this is a podcast episode about business, you’d better think twice.

On today’s show, we have Dr. Gillian Mandich, happiness researcher, Ph.D. Health and Rehabilitation.

Gillian is the oldest of seven children. At a very young age, she was already entrepreneurial by offering babysitting services and gathering all the children into their place but charge per head.

In her spare time, Gillian likes to hike and loves foraging.

Listen to this episode as Gillian, explains the connection of your environment and the DNA with your happiness.

She also shares actionable steps for business leaders to achieve a different level of happiness.

Lastly, she discusses why a mindset shift is important for every business leader and individual to reach their happiness in their day to day life.

Enjoy!

What You Will Learn From This Episode

  • Happiness!  And what do we need to know about it
  • Is happiness the preventive method for the most part of what we have to do in your life
  • The key practices or behaviors that we can do that are going to have a potent effect in our day to day life
  • Are we born happy or is it dictated by your environment
  • How much of our happiness do we have control over
  • What business leaders should do to have a positive impact on their happiness
  • The importance of having a gratitude practice
  • Ways to achieve a mindset-shift and realize the significance of happiness on our day to day life

Links

Reading List

  •  
  •  

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

I would love to hear from you, feel free to leave me a message, question, or comment.  If I can, I will play it on air and answer it there.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP109 | Beth Wilson: Force of Change Business Leader

Is unconscious bias eliminated in this time and age?

Today on the show, we have Beth Wilson, Canada Chief Executive Officer at Dentons.

Who is she outside of Dentons?

Beth is a mom of two boys, ages 21 and 18. She likes spending time with her family. Beth also loves the outdoors, getting out on her paddleboard, kayaking, and is an avid runner and cycler. Now that her sons are older, Beth and her husband enjoy time together on long cycling rides and have even incorporated cycling trips into their vacations.

In this episode, Beth went deep into topics ranging from mindset, strategies, and leadership.

She also spoke to how she won the trust and credibility of her team members at Dentons when she was brought in as CEO.

Listen in to hear Beth talk about these points and more, including the hot topic of unconscious bias.

Enjoy!

What You Will Learn From This Episode

  • Why Dentons is executing deeply on talent
  • The main reason Dentons recruited Beth for the CEO position
  • Beth’s strategy to build trust and credibility
  • Unique opportunities that Beth experienced as a female business leader
  • How to execute work-life integration as a business leader and a woman with personal responsibilities
  • How to beat the stereotypes for women in business
  • Overcoming failure and what she did to deal with the adversity
  • Key points to consider when creating, developing and implementing a strategy
  • The crucial role of having a network and mentors so Beth could continue to grow as a business leader

Links

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

I would love to hear from you, feel free to leave me a message, question, or comment.  If I can, I will play it on air and answer it there.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP107 | Ann Cavoukian: Privacy By Design Expert

Do you know what forms the foundation of our freedom?

Listen to this episode to find out.

Today we have Ann Cavoukian, former 3-Term Privacy Commissioner of Ontario, and currently Distinguished Expert-in-Residence, leading the Privacy by Design Centre of Excellence at Ryerson University in Toronto, Canada.

Ann sat down with Edwin to talk about the importance of ensuring the future generation’s freedom.

Not only that, you will hear Ann talk about AI.

She dived deep on why AI is a hot topic now and is there a basis that this is something to be scared about.

Lastly, hear Ann’s advice to business leaders about privacy.

Enjoy!

What You Will Learn From This Episode

  • When privacy became a huge growing issue and why it’s very important
  • How to gain a competitive advantage by implementing privacy in your business
  • Privacy by design – how it became part of the biggest law globally and how companies can be certified with it
  • How people and businesses can raise their awareness of privacy
  • Why some people think privacy is dead plus the evolution of the decentralized model of data collection and privacy engineering
  • Why AI ethics is such a hot topic
  • Building trust and a positive relationship with your customers using privacy
  • What is a Data Map and its benefits in your business
  • Advice on business leaders regarding privacy

Links

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

I would love to hear from you, feel free to leave me a message, question, or comment.  If I can, I will play it on air and answer it there.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP096 | Nicole Verkindt: Procurement Leader

Nicole is the founder and CEO of OMX, a Dragon on CBC’s Next Gen Den, and a thought leader in the procurement industry.

Today, she sat down with Edwin and shared her inspiring stories on how she focuses on her goals.

Also, she talked about how she grow and expand her business.

Nicole always finds industry gaps and built innovative platforms and technology to fill them.

Listen now to learn more about how she has turned the challenges to build OMX, the only online platform of its kind that serves users from the world’s top defence, aerospace, shipbuilding sectors, and tens of thousands of local suppliers around the world.

What You Will Learn From This Episode

  • Nicole explains how travelling and being location independent gives her the benefits and freedom to accomplish more
  • Recalling interesting experiences that made her become the business leader today
  • Learn the importance of ASKING, addressing the problem right away, proper expectations and setting deadlines as the key to moving forward a business
  • How having different kind of entrepreneurs in a team contribute to their growth
  • Nicole explains why high-level creativity, having good judgment and emotional intelligence is the next big thing for this era
  • Learn the skills that will be suitable for this new economy for young professionals and entrepreneurs
  • The impact of technology in shaping the lives of people
  • Qualities that one must possess when starting a leadership role

Links

Reading List

  • Railroader: The Unfiltered Genius and Controversy of Four-Time CEO Hunter Harrison by Howard Green

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

 

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

I would love to hear from you, feel free to leave me a message, question, or comment.  If I can, I will play it on air and answer it there.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP095 | Laurie Campbell: Fitness Bootcamp Leader

You need to surround yourself with people who bring up your weaknesses and know your strengths. This is one of the important lesson Barry’s Bootcamp Regional Vice President, Laurie Campbell learned as a woman in business.

Being a female entrepreneur, Laurie went through challenges that she was able to overcome with help from family and peers. In today’s episode, she offered tips and tricks on how to survive the demand in a male-dominated industry. She also gave advice on taking the plunge and setting up a business, to moving ahead when the odds are against you.

What You Will Learn From This Episode

  • Laurie’s transition from being a yoga studio owner to being Barry’s Bootcamp VP
  • What are difficult decisions that allowed her to grow as a business leader
  • Laurie realization that a previous venture is no longer for her
  • The importance of being with like-minded people
  • Laurie’s thoughts as a woman in business
  • What’s the best leadership quality that Laurie has

Links

Reading List

  • American Kingpin: The Epic Hunt for the Criminal Mastermind Behind the Silk Road by Nick Bilton
  • Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss with Tahl Raz

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

 

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

I would love to hear from you, feel free to leave me a message, question, or comment.  If I can, I will play it on air and answer it there.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP082 | Dr. Brynn Winegard: Business Brain Expert

In this episode, Edwin sat down with Dr. Brynn Winegard is an award-winning professor, speaker, and expert. Brynn completed her formal education in Neuroscience, Psychology, Marketing, and Strategy (HSBc, MBA, Ph.D.), coupled with over a decade in corporate marketing working for big companies.

Can business and brain Science merge? Find out in today’s episode as Dr. Winegard talked about her interests in neuroscience, psychology, and marketing. She also shares how she comes up with her tagline “Building Better Business Brains”. Listen and enjoy!

What You Will Learn From This Episode

  • Dr. Winegard’s project that stems on the notion that you literally become what you thought (like you can believe yourself into better fitness, better health, and better outcomes)
  • The neuroscience behind our gut feeling
  • Discover how our brains can help us create an external environment that is conducive to achieving our goals
  • How to develop a “believing brain”
  • Winegard’s transition from corporate marketing into building her own proprietary company
  • The thought process that she used to see her full potential and realize that it’s time to move on
  • Advantages of having our brain take a rest on our performance

Links

Reading List

  • From Good to Great by Scott Brouwer
  • Rest: Why You Get More Done When You Work Less by Alex Soojung-Kim Pang

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

I would love to hear from you, feel free to leave me a message, question, or comment.  If I can, I will play it on the air and answer it there.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP079 | Claire Adams: Media Leader with Purpose

Claire Adams is the co-CEO of Canada’s premier network for driven Millennials, Notable Life Media Group, Inc. It covers all aspects of millennial life including social, professional, and charitable engagements.

Claire loves food and travel. She is very easy going but works very hard. After taking over Notable Life, 18 months ago, she now looks forward to travelling next year.

In today’s episode, Edwin and Claire touched on the topic of leadership fueled by gratitude. She shared how she starts the day and how it commands the rest of it. Claire also opened up on the challenges of re-branding and transforming an organization with a different culture. This episode is full of nuggets of wisdom you can apply to your organization.

What You Will Learn From This Episode

  • The importance of collaborating with like-minded business leaders
  • Why Claire transitioned from production stage manager to an entry-level position and became an executive producer of live entertainment
  • The difference between a Freelancer and an Entrepreneur
  • How to scale a company while introducing a new strategy
  • Challenges they faced when they took over a company with a different culture
  • Becoming a business leader with compassion and purpose
  • Find out how Claire practices gratitude

Links

Reading List

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

I would love to hear from you, feel free to leave me a message, question, or comment.  If I can, I will play it on air and answer it there.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP078 | Lori Casselman: Lead by Asking

Lori Casselman is a mother, athlete, and fitness advocate who is passionate in giving back to her community.  She is an experienced executive with a passion for building great teams while making innovation in the health and insurance sectors.

On this episode, Edwin and Lori discussed the importance of asking questions to your team members to received their highest level of performance. Lori shared her leadership style when she is new to the position and how you developed the members of your team to be the next leader.

What You Will Learn From This Episode

  • What one leadership lesson she followed to help her decision making
  • How building relationships helped her grow as an emerging leader
  • What the first thing she does when she takes on a new role
  • Why creating a culture of caring shouldn’t be disconnected from creating a high-performance culture
  • Practical ways to develop team members to become business leaders

Links

Reading List

  • Playing Big: Practical Wisdom for Women Who Want to Speak Up, Create, and Lead by Tara Mohr
  • Educated: A Memoir by Tara Westover

Thanks to DJ Dopey, one of Toronto’s top DJ’s, 2003 DMC World Champion, for providing the fresh new intro music, the track is called “Got To Be“.

Thanks to our wonderful episode sponsors

Thanks to media sponsors IT World Canada and Startup Canada.

Thank you for taking the time to listen to this episode.  If you enjoyed this episode, please subscribe on your favourite network.

I would love to hear from you, feel free to leave me a message, question, or comment.  If I can, I will play it on the air and answer it there.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.