TBLP022 | Erin Bury: Build Your Personal Brand

Named one of Marketing Magazine’s “Top 30 Under 30”, Erin Bury is a marketer, former technology journalist, and startup enthusiast. A monthly columnist for the Financial Post and a tech commentator on CTV News, Erin shares the ins-and-outs of entrepreneurship, marketing to millennials, creating a killer personal brand, and how to harness the latest digital trends. Her other claim to fame is she’s been retweeted by Oprah – twice.

Currently the Managing Director at Eighty-Eight, a creative communications agency that works with consumer brands and technology companies to tell their stories, Erin has worked with brands including Sony Pictures Television, Torstar, Yellow Pages, and PayPal, as well as with countless startups. Erin was formerly the managing editor at startup publication BetaKit, and the director of communications at Sprouter, which was acquired by Postmedia in 2011.

A journalism graduate, Erin has also written for publications such as The Globe and Mail, Mashable, Marketing Magazine, Strategy Magazine, and VentureBeat. She comments frequently in the press about marketing and entrepreneurship and has appeared in publications including The New York Times, Forbes, CNN, The Toronto Star, and Canadian Business.

Erin has spoken at events across North America with up to 1,000 attendees, including at Haste & Hustle, CTAConf, Content Marketing Conference, and the Profit W100. She has also hosted events for PriceWaterhouseCoopers, Square Canada, Microsoft Canada, and several entrepreneurship organizations, and is a frequent event host and emcee who has interviewed leading executives and entrepreneurs on-stage, including Shark Tank entrepreneur Mark Cuban.

What You Will Learn From This Episode

  • How Erin was able to grow the agency
  • Why and where to start to build your personal brand
  • Being effective and working with an agency coach
  • How to attract and retain the right people

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP019 | Fatima Zaidi: Hacking Outbound Sales

Fatima Zaidi has had over nine years of experience in Business Development, Marketing, and Strategy. Her expertise in sales effectiveness and partnerships led her to the role as VP of Business Development for Eighty-Eight, a Toronto-based creative communications agency.

Prior to Eighty-Eight, Fatima was the Head of Business Development at retail company Rent frock Repeat (who were on season 7 of Dragons’ Den). She was responsible for the overall management of all strategic business development, marketing, and customer relationship activities nationwide.

Fatima is a commentator for Global News, chair for the Discover Your Personal Brand (DYPB) conference, a content writer for Huffington Post and BetaKit, and was named Marketing Magazine’s top 30 under 30 marketers and brand developers for 2016.

What You Will Learn From This Episode

  • How she obtained over 200 partnerships in 2 years
  • The strategy she used to grow Rent Frock Repeat
  • Her 6 step system on Hacking Sales
  • What happened when she said yes to a coffee meeting

Links

Reading List

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP005 | Humza Teherany: Innovate by making other people successful

On this episode, I speak with Humza Teherany.  Humza has over 20 years in driving Technology and Business Strategy; while directly contributing to both top and bottom line results.

Compass Digital Labs began as an innovation team within a multi-billion dollar enterprise. Attracting talent from many different industries and disciplines, the dynamics of the team became part of the winning recipe.

With the mandate to drive the best possible experiences, Compass Digital Labs builds innovative solutions across industry verticals; from senior living to students, hospitals, corporate offices, sports & entertainment and beyond.

With user experience designers, mobile and back-end developers, digital and social marketing, data scientists and field service technologists, Compass Digital Labs is a leader in consumer innovation, bringing start up thinking into large enterprises across North America.

Before Compass, Humza worked at Allstream, the biggest enterprise telecommunications company in Canada, where he was Director of Business Transformation and IT Enterprise Architecture. Humza has also held various technical and management roles at Bell Canada.

Humza is an invited keynote speaker at various North American conferences every year focused on technology, innovation, and driving business results. Humza has built strong technology and business partnerships with top organizations across the globe. This network allows him to innovate creatively and quickly, accelerating business objectives.

Humza has an undergraduate degree from York University and holds various professional training accreditations from both the Schulich School of Business and the Niagara Institute. Humza also serves as the President of the CIO Association of Canada.

What You Will Learn From This Episode

  • Show business results very early on, not just technology “What are you going to do with the technology” — get involved in sales process
  • How running a startup in university helped him grow
  • What he learned from doing everything from software development to hardware infrastructure
  • Learning the business, how to help businesses grow to differentiate himself
  • How he developed his personal brand by harnessing the business mindset and technology background
  • Trial and error, when you can contribute to grow and drive business, the rest of the opportunities come with it
  • Why you should find ways to make other people be successful
  • How he collaborated with marketing leadership to drive change
  • Find out how to drive business results wherever you are in your career
  • How family values and structure helps him guide his leadership style
  • How and why he joined CIO Association and ended up President

Links

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.

TBLP003 | Bobby Umar: Business Leadership through the Heart

My guest on this episode is Bobby Umar.  He is one of the most prolific, heart-based leaders in North America. Inc Magazine named him one of the Top 100 Leadership Speakers, alongside such noteworthy giants as Richard Branson, Brene Brown, John Maxwell and Robin Sharma.

Bobby is a 4x TEDx speaker, and one of the top tweeters in the world, with over 400,000 followers. He has been named the 2nd best business coach to follow on Twitter and the 4th best leadership influencer according to Kred.

Bobby is an international author of two books, including a #1 best seller, and is a Huffington Post contributor. He hosts a weekly tweetchat called “The Power of Connection” that has reached over 65 million impressions weekly.

To date, his social media influence has garnered over 1 billion impressions. Bobby was also named a “2015 Speaker to Watch” by the National Speakers Bureau and Global Speakers Agency. Most recently, he was named a Top 7 Networking Guru to follow.

What You Will Learn From This Episode

  • How he evolved from personal branding to social media, to a leadership coach
  • Why business leaders should share on social media
  • What drives him to constantly create new and amazing  content
  • Why being a TEDx speaker/public speaking is important skill as a thought leader
  • How to practice and become a better public speaking
  • Why exploring and dabbling is key to find out what you want to do to find focus
  • Getting into “super daddy mode” to find balance and focus

Links

Thanks for taking the time to listen.  If you enjoyed this episode, please subscribe and leave a comment, I would love to hear from you.

This podcast is produced by Slingshot VoIP, a business telecommunications leader.